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This paragraph is an update to our post on Social Distancing and Supporting Small Business – As we begin to think about getting back to work, our community partners at the Brunswick County Chamber of Commerce have created a list of local merchants who are working. We hope you will find this update and the link to be a useful resource.
Social distancing is the name of the game at the moment. There is much data showing that increasing space between people will slow the spread of COVID-19. CDC, state and local governments have taken action to limit everyone’s exposure. That’s all good in terms of slowing the progression of the virus however social distancing has had a huge effect on small businesses.
Supporting Small Business
Now more than ever, it is important to support local small businesses. Customer support is the backbone of our small, family-owned company. Thanks to social distancing, people are spending more and more time on their smartphones, tablets, and computers. That means more eyes and more time on social media pages. Use this as an opportunity to find your favorite small businesses on LinkedIn, Nextdoor, Facebook, Google, Yelp, etc. Take a few minutes to like, share, follow and recommend businesses you value. Be assured that your support will mean a lot to these businesses right now. The value of word of mouth advertising and personal recommendations are priceless.
In particular, local businesses that depend on in-person foot traffic for their revenue such as restaurants, bars, nail salons, beauty and barber shops, etc. are seriously hurting.
Unlike major corporations, local businesses generally don’t have the cash reserves to sustain themselves during such an unexpected and prolonged shutdown. We are likely to see some that will close their doors permanently.
We all want to see our favorite local establishments survive so that we can patronize them again when it’s safe to do so. Here ere are a few things you can do to help those businesses stay afloat, especially if you’re income isn’t affected by the current restrictions.
Many local restaurants offer take out options during this time while inside service has closed. A great idea to help small businesses is to keep shopping. Buy it now and spend it later, gift cards to local businesses are a great way to help your favorite business with some cash flow. Many gift cards add additional value to your purchases. For example, some gift cards have a $50 face value and can be purchase for $40. This provides great value for the purchaser and supports the local business that may be struggling right now.
Amazon is seeing unprecedented sales as a result of social distancing. We suggest that you take a few minutes to see if a local business can still supply a product you may need before you hit the buy button.
Stay in Touch
Many service companies have adapted to providing virtual consultations so don’t hesitate to stay in touch with the businesses you value. Another thing that will encourage a struggling business would be to reschedule an appointment rather than cancel it. Let them know you still plan to do business in the future. Another suggestion is to call some business you have enjoyed doing business with in the past, tell them you are checking on them, you value them and you are looking forward to doing business again soon. If you’re able, offer to do something for them that may benefit them in the future.
Think Outside the Box
Use this time as an opportunity to do things you’ve been thinking about but haven’t had a chance to do yet. For example, we are using this time to build our web and social media presence. The post you’re reading is a great example as our blog is part of some of the enhancements we’ve been working on. We are utilizing the break in our normal workflow to expand and create where we see an opportunity.
Partnering with the Community
Look at small businesses in your area as an investment in your community. At Eastern Interiors it is always a priority of ours to be an active member of our community. We stay engaged and support our fellow small businesses. Eastern interiors is a member of the Brunswick County Chamber of Commerce, a gathering of small businesses that work together to promote and support the products and services of each other. We are also a member of the Brunswick County Home Builders Association. Visit their websites for a listing of other businesses that are giving back to the community through these memberships. https://brunswickcountydirectory.com/ https://www.brunswickcountyhba.org/directory/
And as always, we would love to hear from you. We would very much appreciate if you would take a moment to like and share on our social media platforms. https://easterninteriors.com/#contact